Search Engine Marketing
Search engine marketing, or SEM, is the most effective way of reaching out to customers who are looking for your product or service. SEM is a means of paid advertising of your website through Google Adwords and pay per click platforms. This enables us to place your ads in front of people who are already looking for you, and are more likely to purchase your product or service.
Bloggers who are interested in building high traffic to their blog and maintaining a successful blog should pay particular attention to search engine optimization techniques which can help to improve the search engine rankings of their blogs. Search engines all employ some type of ranking algorithm which is used to determine the order in which websites are returned when an Internet user searches for information on a particular topic. However, not all search engines use the same algorithm for this purpose. As a result, there is no simple solution to optimizing a blog for high rankings on all search engines. There are a few tips though which can be useful for most search engines. These tips include using relevant keywords, generating backlinks to your blogs and using image tags in a beneficial way.
The Importance of Keywords
The use of relevant keywords in blog posts is one of the most common and also one of the simplest ways to optimize search engine rankings. However, not all bloggers agree on the best ways to use relevant keywords to optimize search engine rankings. Some bloggers believe keywords must be used often to create high keyword densities while others believe using keywords at lower densities of 1%-3% and paying attention to the placement of the keywords is the most worthwhile strategy. Still, other bloggers argue that merely using relevant keywords as they come naturally in the flow of the blog posts is sufficient to ensure search engines understand the content of the blog.
Regardless of the keyword strategy, a blogger opts to employ all bloggers can benefit from researching relevant keywords. They may have a blog which pertains to a general subject such as gardening but may not be aware of the search terms typically used by Internet users when researching this subject. Fortunately, there are many programs available which generate related keywords for a particular time which provides the blogger with other keywords they should consider incorporating into the blog. For the example of a blog about gardening, the blogger may want to use additional keywords such as container gardening or home gardening to attract more interest from search engine users.
As found on Youtube