We find that Talent Branding plays a major part in how companies and brands are perceived. Organizations, like Glassdoor and others, are working to define the brand of many companies in the market today, but why would you want someone else making these important, even crucial, decisions for you and your company?
This “new” idea of Talent Branding has been kicked around for years. Some say it’s the overall look and feel of the company (including on-line); others say it’s the internal pulse on how people like or dislike the organization, and some even say it’s complete nonsense.
Our findings are that it is so important that your company’s livelihood might just depend on it. People can dictate the success or failure of an organization, so it’s safe to say that the attraction of the right talent to an organization is the catalyst for the final outcome, whatever that may be, for the overall company. The best recruitment, then, marries talent to brand.
An industry leader in the business of Infectious Disease diagnostic instruments and reagents, this company is in search of its next President’s Club Award winning Sales Specialist in their Michigan territory.
This position is responsible for selling clinical capital equipment in the Large Hospitals and reference laboratories in the assigned territory. The primary responsibilities for this position will be to grow the already current base of existing customers while continuing to maintain the current customer base.
The qualified candidate will be rewarded handsomely for their effort, as the total package will include a base and commission plan, company car allowance, computer, mobile telephone, paid vacation and access to a company 401k program.
When most people think of Nike, they tend to think of super athletes who Just Do IT! Folks like Michael Jordan, Mia Hamm, LeBron, Federer, Sharapova; maybe a few fallen stars, like Lance Armstrong and Pistorius; those on the rise again, like Tiger; controversial ones like Kaepernick; and now, a lost star, who showed us an 81 point game and 30 points in one quarter (twice) could be real things. The world will miss Kobe.
But when Nike employees picture someone, they still think of a scrappy, 5’9”, 139 lbs mustachioed runner named Steve Prefontaine, otherwise known in running circles as Pre. Prefontaine was the prized pupil of the company’s co-founder, Bill Bowerman, from his coaching days at the University of Oregon. His spirit is the cornerstone of the company.
He competed in every race as a life or death experience, and was fond of saying, “Somebody may beat me, but they are going to have to bleed to do it.” His philosophy and style were to run without limits, to test t